Highlights from Our Annual Retail Partner Summit Houston 2025

Every year, Perfumes Plus hosts an exclusive summit for our valued retail partners, where we discuss market trends, product innovation, and shared success strategies. This year’s event, held in Houston, was our most impactful yet.

Summit Theme: Fragrance Forward: Navigating the Evolving Scent Market

Key Highlights:

• Workshops:

  • “Niche Fragrance Marketing in the Digital Era”

  • “How to Build Brand Loyalty Through Sampling Programs”

• Product Previews:

  • Upcoming seasonal launches

  • Private label fragrance lines

  • Sustainable scent innovations

• Guest Speakers:
  Executives from French and Italian fragrance houses shared insight on the global direction of the luxury scent industry.

Collaboration & Innovation:
Retailers were invited to collaborate on personalized scent programs and region-specific product rollouts.

Looking Forward:
The event fostered stronger relationships and offered retailers the tools needed to stay competitive. We’re already planning next year’s summit with even more global involvement.